Social Media Program

7 Steps Social Media Webinars
For Business Owners

Bring your business into the Digital Age
with step-by-steps, tools, and checklists for a smooth start!

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Online Communities
Best Practices, Strategies, and Examples

- Why LinkedIn is such an efficient tool for your business
- Hands-on activity: How to brand yourself with a killer profile
- How LinkedIn applications can help your networking strategy
- Tips and tricks to develop relationships online
- Position yourself as a leader in your field

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- General overview of Facebook
- Understand the difference between the Home page and your Profile page
- Hands-on activity: Going in depth with privacy settings - What are they? What should you do for maximum security?
- Updates, Uploads, Apps, Likes and Shares: Learn the lingo and become an active Facebook user
- Inviting friends and building a reliable network

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- Facebook by the numbers (profiles, trends…): giveaways for your marketing strategy
- How to set up powerful and engaging Facebook profiles and business pages
- Facebook ads, contests and other tools to promote your business
- Best practices and case studies to increase your visibility and ROI
- Hands-on activity: Define your Facebook action plan for 2011

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- Getting the big picture with Twitter statistics
- Do’s and don’ts: tweet etiquette
- Hands-on activity: Getting started and ensuring immediate results
- How to get valuable followers, drive traffic, and generate business

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Content Marketing
A Key Factor to Social Media Success

- What makes blogging essential for your business?
- How often should you really blog?
- Blog writing: 10 foolproof ways to face the blank page
- Hands-on activity: Tips and tricks to drive traffic and generate leads: copywriting, search engine optimization, calls to action

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- Local Businesses: Which specificities? How to grow your business locally and be found by local prospects?
- How to effectively integrate images, videos and social bookmarking into your online marketing
- How to find relevant communities to contribute, interact, share content, and drive traffic
- How to leverage a local social media network, the popular Foursquare
- Hands-on activity: How to effectively promote your business videos on YouTube step by step

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2 hour webinars
Price: $49
Speaker: Julie Mazziotta - JM@rketing
How To Purchase
Details in the curriculum are subject to change to reflect industry trends.